What makes a great blog?

Great blogs are often attributed to traffic and readership levels.. How do we get people to pay attention to what we say in the first place?

Ultimately, a blog catches on just like any other idea – then it spreads—it must somehow speak to people in a way that they want to hear. Your posts must fill a human need, and that will most often be at an emotional level, no matter how practical we think our subject matter is.

Blog writing is an art form and if you choose not to employ a professional blogger for your blog, here are some helpful tips to consider.

1. Keep it Simple
Ultimately, the idea behind your blog must be easy for your target audience to immediately read and understand. Your readers must be able to quickly communicate what you and your blog are all about in order for your ideas to spread.

2. Do the Unexpected
Something about what you have to offer must be different from what is expected or what is out there. Providing valuable or new or cutting edge information that seems to be against your own self-interest. Or maybe it’s just a completely new perspective on a topic, or a combination of two seemingly unrelated concepts into something fresh.

3. Make it Concrete
The information an influential blog has to be useful to your intended audience. There’s a reason “how to” posts are so popular, even as we outsource more and more to others rather than performing tasks outside of our own expertise. Actionable information is desirable and alters how others perceive you for the better.

4. It better be Credible
Credibility is crucial to any successful blog, and it’s easier to lose it than it is to earn it. People must not only feel that you know what you’re talking about; they also want to know they can trust you.

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5. It needs a Story
Here’s how all of the above is communicated and the emotive element that connects with the reader gets added to the mix. The story of your blog must be simple, have an unexpected hook, reflect concrete benefits and inherently state the credibility of the blog owner, all while triggering an emotional response.

How you say it is important. But the way you say it is critical.

If your blog is not performing at the level you desire, or even if you’re simply trying to maintain the success you have and perhaps take it to the next level, keep these five elements in mind. A successful blog is built one story at a time!