How to Get People to Your Blog

Her are ten simple strategies.

1. Make it easy and obvious

Keep your blog easy to read, easy to use and most of all easy to link to and contribute.

2. Keep your Focus

Make sure that you are primarily focusing on a particular topic, and the more specialized that topic is, the better you’ll do. Just because you are bored with your content, doesn’t necessarily mean the reader is.

3. Offer Something

A free ebook, report, e-course or audio series. Typically this only works with email subscriptions tied to autoresponders, because you want to condition delivery of the bonus on subscription.
If you have a wordpress blog, use the free Feedvertising plugin to link to the downloaded page for your free gift. This way only subscribers will have access to your free gift.

4. Use viral ebooks

Let let other people give away your PDF ebook or even bundle it for sale with other products. The PDF in turn promotes your blog.

5. Landing Page

Create a page that is dedicated to nothing more than obtaining a subscription, and drive traffic to it from your blog, AdWords, or really any other source you want. You can even put it on a unique URL, and add in the ethical bribe strategy to increase signups.

6. Guest Blogging

Contributing content to someone else’s blog may seem crazy, but it’s a solid strategy to gain exposure for your own blog and build your subscriber base. Just make it very clear to the blog owner that you require a very brief byline at the end of the post, with a link back to your site. And make sure it’s original content, not something recycled off of your blog.

7. Create a Podcast

Start a related podcast on your subject matter, and get it into iTunes and listed in the various podcasting directories. Mention your blog in every episode and the benefits of subscribing, and try to land some interviews with prominent players in your niche

8. Forum Posting

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A tried and true technique since the earliest days of the Internet is to be a helpful, proactive participant in forums that are important in your niche. People will notice that you are offering yourself up to others, and will be more inclined to see what else you have to offer with your blog.

9. Networking

This is perhaps the most overlooked strategy for gaining traffic and subscribers. Don’t badger other bloggers for links, because it rarely works anymore. Find a way to help them with something, and then eventually work that initial graciousness into a business relationship and even friendship. There are real people behind these blogs, and they respond to good will just like people do offline.