How to Market Your Blog

Write! Write! Write: All the marketing in the world won’t help you if you have dull blog. In your search for more traffic, more promotion, and more publicity, never forget it starts content, continues with content and ends with content — and needs to continue with great content on a regular schedule. There’s no question that maintaining quality and regularity is difficult while you’re starting out, particularly if you’re time strapped … but hang in there, because if keep on writing, they will come…

Become an Expert: Use your interests, hobbies, continue to read and write intelligently, and after a while, bloggers will seek you out because you are in the know…

Design is more important than you think: Your boss is right — first impressions count, and they can count for cash money. If you’re serious about blogging, don’t stick with a plain Wordpress theme no matter how cool you think it is. You want to separate and elevate yourself from the blogging masses, and its impossible to do if you look exactly the same as three hundered of them. Great, custom design says – yeah, I get it.

SEO it!: An entire post in and of itself — get your own domain name, host your own blogging software, enable permalinks, create keyword rich headlines, create unique title tags, enable trackback and ping functionality, ensure your blog pings pinging-services.

Publish full feeds: A controversial topic. Publishing full feeds puts you at the mercy for content scrapers who will scrape your RSS feeds and repost your content, create traffic, and reap adsense dollars. On the other hand, some data suggests that it can also increase your traffic. Feed subscriptions are important; get your feeds burned through Feedburner so you can track how many are subscribing. People who subscribe to feeds rarely unsubscribe, and every single feed subscriber is a potential source of traffic to your blog.

Interview other Bloggers: Score interviews with newsworthy individuals (who may be linked to newsworthy content), to create link worthy content, but more importantly, create news on THEIR blog to get back to YOUR blog.

Hold a contest: Or, have regular contests, which encourage participation and buzz in your corner of the blogosphere.

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Publish original research: This is really cutting edge if you have it and others want it!

Put out Press Releases: Particularly if you have something new, unique, or particularly important to say – such as the finding of your research!

Answer your comments, in your comments, and off blog: When you do get comments, answer as many as humanly possible, and if its an interesting enough issue or question, contact the poster directly for a friendly follow up. Treat every potential poster as a potential subscriber to your feed, and a future friend and contact.

Spend time to create links and trackbacks: In every post spend as much time as you can to create outbound links to relevant and high linking blogs; many blogs automatically have trackbacks enabled, so in their comments section they will have a link back to your blog.