Sample Blog Marketing Plan for client x

Add to the Inman Directory

Purpose: Begin to build a relationship with Inman while allowing anyone who is browsing Inman to find direct access to X’s business.

Link all of domain attached blogs to the Inman Blog Directory

Purpose: Become a presence of Inman so she can eventually be a guest blogger.  Draw attention to the blogs from another source.

Add the Inman icon link to all of the domain attached blogs.

Purpose: Build relations with Inman, add credibility to the sites

Create a MySpace page with links to all of the web pages and individual blogs, Including up to five photos, music and a slide show

Purpose: Targets an entirely different market and adds technological credibility.

Create a Yahoo Page with each of the blogs linked to it.

Purpose: Drive the blog rating higher, reach more readers.

Create and MSN page with each of the blogs linked to it.

Purpose: Drive the blog rating higher, reach more readers.

Create a Blogspot blog with links to all of the websites and blogs

Purpose: Reach another audience, directly filter them back to the webpages, drive the google rating higher.

Register all of the blogs with Feed Burner

Purpose: Create a tracking method for traffic and RSS subscriptions – for tracking/tweaking success.

Register all of the blogs with pingoat

Purpose: Maximize the search engine reception of the blogs

Register all of the blogs with pingomatic

Purpose: Maximize the search engine reception of the blogs.

Register all of the blogs with blogexplosion.

Purpose: Takes the blogs to a wider audience, gets it reviewed and reccomends it to readers who might like it.

On the blogspot blog add a google, yahoo and msn link.

Purpose: Drives the google higher

For one month post all blogs onto Active Rain first and then onto the individual site.

Purpose: Get Client X on page 1 for area realtors, hopefully get a featured blog.

Create a weekly podcast –for both xxx.com

Purpose: Grow RSS subscriptions, create a fan base and build internet credibility.

Link the podcast feed to the blogs, the main website pages and Inman.

Purpose: Create easy access for fans to subscribe.

Create a podcast link to podcatchers such as itunes.

Purpose: Allows the podcast to automatically download onto subscribers computers.