Drip CampaignsDrip email is the process of automatically "dripping" emails to contacts or prospects on a scheduled basis. Emails are prepared in advance and go out at timed intervals until the series is completed. This is very time efficient because the whole campaign is written at once and then a computer program sends out the email over time. This is very cost efficient because for the amount of money and time it takes to create the email drip campaign, you can usually send out one hundred or one thousand for the fraction of the cost of a stamp. |
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